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Loftin Signs with MediaFit
Dec 22, 2007 - updated Dec 22nd, 2007 10:39pm
Web posted by Media Fit

Winston-Salem, NC. --

For Immediate Release

Every race team knows that no matter how good their driver and crew are, they cannot become great without the money to fund the team. They also know that finding someone to sponsor them takes as much time as racing does. With the desire to take his driving to the next level, Brian Loftin Racing has signed with MediaFit Strategic Sport Marketing to handle all of their sponsorship, marketing and Public Relation needs.

“We were ready to take Brian to the next level. He has a lot to offer as a driver and after meeting with Michelle at MediaFit, we realized how much they had to offer Brian. We were really impressed with MediaFit and how they are willing to work with us and help us get where we want to go. We are all excited about working together."

Loftin had a strong 2007 season with 3 poles, 2 wins, 4 top five and 8 top ten finishes. He was also able to continue setting track records. In 2006 Loftin set a track record at Motor Mile Speedway and followed that during the 2007 season with a track record at Caraway Speedway.

“We have a championship caliber team,” said Loftin. “We are looking forward to winning more races during the 2008 season and hopefully even the Whelen Southern Modified Tour championship.”

MediaFit will be working with Loftin to obtain sponsors for the full 2008 NASCAR Whelen Southern Modified Tour and support all of the team’s other marketing and promotional needs.

“We are excited to be working with Brian and the rest of the Brian Loftin Racing crew,” said Sport Marketing and Public Relations Manager Melissa Lynes. “The team has a lot of experience in the shop and behind the wheel. They also have a good heart. Racing is a family affair and they have a strong commitment to helping each other as well as their community.”


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