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Drive For Diversity Program

Drive For Diversity Program News
The Drive For Diversity® Program Returns To South Boston Speedway For Driver Testing & Evaluation Combine
Oct 9, 2006 - updated Oct 9th, 2006 5:49pm
Web posted by Kia Ervin

Charlotte, N.C. --

FOR IMMEDIATE RELEASE:(Oct. 2, 2006)

Twenty of the nation’s best up and coming drivers will showcase their skills to team owners at the fourth annual Drive for Diversity Testing and Evaluation Combine October 16 and 17 at South Boston (Va.) Speedway.

The drivers will complete a series of on-track driving exercises in Grand National Cars and will also participate in interviews and other off-track activities to determine their overall motorsports knowledge and racing philosophy. The Drive for Diversity® affiliated team owners will then select drivers to compete for their teams within a NASCAR sanctioned series in 2007.

“The Drive for Diversity program has continued to evolve since its inception in 2003 and we are eager to discover where these talented individuals will help take the program during the 2007 season,” said Greg Calhoun, president and CEO of Access Marketing & Communications.

Drivers invited to participate in the 2007 Drive for Diversity® Testing & Evaluation Combine will be selected from a competitive list of resumes submitted to Access Marketing & Communications, which manages the Drive for Diversity® Program, and will be announced in the near future.

“We are glad to serve as the host track for the Drive for Diversity® Testing & Evaluation Combine again this year,” said Cathy Rice, General Manager of South Boston Speedway. “We had a wonderful experience last year and consider it an honor to be affiliated with such an exciting program.”

Drive for Diversity (Access Marketing & Communications)

Drive for Diversity (Access Marketing & Communications) Drive for Diversity® is a diverse driver and crew member development program created and managed by Access Marketing & Communications, a Charlotte-based multicultural marketing firm founded in 2003. In 2006, the program supported eight drivers in the NDWS and 12 crew members in the NASCAR Busch Series, and NASCAR Craftsman Truck Series. Drive for Diversity® is an initial step in a long-term solution to diversify NASCAR’s participant and audience base. For more information, see the program’s official website at www.drivefordiversity.com.

South Boston Speedway

Drivers from across the nation have been turning left at South Boston Speedway, affectionately known as SoBo by fans, for nearly 50 years. South Boston Speedway provides fans, sponsors and competitors with the same level of professionalism that is now the norm at America’s Super Speedways, but in the warm and hospitable setting of a 0.4-mile oval. South Boston Speedway invites you to come out and see where today’s NASCAR stars got their start, and where tomorrow’s stars are today. For more information, please visit www.southbostonspeedway.com.

Media Contact:

Kia Ervin, kervin@drivefordiversity.com, (704) 295-6340


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