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Drive For Diversity Program

Drive For Diversity Program News
...Drive For Diversity® Driver Marc Davis Returns To Victory Lane
Jul 18, 2006 - updated Jul 18th, 2006 5:44pm
Web posted by Jarian Kerekes

Charlotte, N.C. --

For Immediate Release:

16-Year-0ld Rookie Earns Fourth Checkered Flag of Season

for the Levi Strauss Signature® Brand

(July 18, 2006) – Drive for Diversity® program rookie Marc Davis continued his winning ways Saturday night by earning his fourth-career win in the Limited Late Model racing division at Hickory (N.C.) Motor Speedway. Davis returned to the track Sunday night to compete in the NASCAR Dodge Weekly Series Late Model division, finishing runner-up to fellow Drive for Diversity driver Jesus Hernandez to complete a strong weekend.

Davis, 16, who began the night on the outside pole, captured the lead on lap five and never looked back while piloting the No. 92 Levi Strauss Signature® Chevrolet through the .363-mile, 36-lap oval to claim his fourth checkered flag of the season for Joe Gibbs Racing.

Drive for Diversity® is an ethnic and gender minority driver and crew member development program that supports eight drivers in the NASCAR Dodge Weekly Series and 12 crew members in the NASCAR Busch Series and NASCAR Craftsman Truck Series during the 2006 season.

“The combination of a great Joe Gibbs crew, a good chassis, and the support of Levi Strauss Signature have continued to be a winning formula for me and the entire No. 92 team each week at Hickory Motor Speedway, said Davis, I’m very thankful for the opportunity and look forward to the rest of the season at Hickory.”

“Marc continues to impress,” said J.D. Gibbs, president of Joe Gibbs Racing. “He’s shown his capabilities all year in the Limited Late Model division and now he’s doing the same in the more competitive Late Model division. We couldn’t be more proud of what he’s accomplished so far this year.”

The Mitchellville, Md.-native will look to capture win No. 5 on the season when he returns to Hickory Motor Speedway on Saturday, July 22, 2006.

“The Levi Strauss Signature brand congratulates Marc on winning his fourth race of the season,” said Scott LaPorta, President, the Levi Strauss Signature brand. “We wish him continued success throughout the remainder of the season, and look forward to working with him on and off the race track.”

“Marc’s poise and determination continue to raise the bar for those behind him. We’re thrilled to have him in our program and look forward to his continued success.” said Bryan Kryder, program director of the Drive for Diversity® program.

About The Levi Strauss Signature® Brand

With a rich heritage of quality casual clothing, Levi Strauss & Co. developed the Levi Strauss Signature® brand. The Levi Strauss Signature® brand is distributed in more than 10 countries worldwide and gives value-conscious consumers access to high-quality and fashionable clothing from a company and name they trust. The line includes a complete collection of clothing and accessories for all members of the family and is available at mass merchants nationwide.

Since 2004, the Levi Strauss Signature® brand has been an official partner of the National Association for Stock Car Auto Racing, Inc. (NASCAR) and the exclusive apparel sponsor for NASCAR NEXTEL Cup driver Jimmie Johnson. In 2005, the Levi Strauss Signature® brand announced a partnership with the All-American Soap Box Derby (AASBD) to serve as title sponsor of the premiere youth oriented racing league. Johnson is also the national spokesperson for the program.

Joe Gibbs Racing

Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR, currently fielding three NASCAR NEXTEL Cup Series teams, three NASCAR Busch Series teams and a Limited Late Model team.

Its driver lineup consists of Tony Stewart, Denny Hamlin and J.J. Yeley in Nextel Cup, Hamlin and Yeley in Busch, and Marc Davis in the Limited Late Model division. Development drivers also under contract to JGR are Aric Almirola in the NASCAR Craftsman Truck Series, along with Woody Howard and Joey Logano, both of whom compete in the USAR Hooters Pro Cup Series.

In partnership with the late Reggie White, a Hall of Fame defensive end who played in the National Football League, JGR formed the Limited Late Model team as part of its diversity program. It is a grassroots stock car team that identifies and assists minorities with the desire and talent to make a career in motorsports.

Based in Huntersville, N.C., and owned by Joe Gibbs – a three-time Super Bowl-winning coach, a member of the Pro Football Hall of Fame and current coach of the Washington Redskins – JGR has competed in NASCAR since 1992, winning three Cup Series championships and over 50 NASCAR races, including two Brickyard 400s and the 1993 Daytona 500.

Drive for Diversity®

Drive for Diversity® is an ethnic and gender minority driver and crew member development program created and managed by Access Marketing & Communications, a Charlotte-based multicultural marketing firm founded in 2003 by The Radiate Group and Calhoun Enterprises. In 2006, the program will support eight drivers in the NASCAR Dodge Weekly Series and 12 crew members in the NASCAR Busch Series and NASCAR Craftsman Truck Series. Drive for Diversity® is an initial step in a long-term solution to diversify NASCAR’s participant and audience base. For more information, please visit www.drivefordiversity.com.


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