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Drive For Diversity Program

Drive For Diversity Program News
Drive for diversity driver marc davis returns to victory lane
Jun 21, 2006 - updated Jun 21st, 2006 8:44pm
Web posted by Jarian Kerekes

Charlotte, n.c. --

For immediate release:(June 21, 2006)

15-Year-0ld rookie earns third checkered flag of season

For the levi strauss signature® brand, increases series points lead


drive for diversity® program rookie marc davis continued his impressive start to the 2006 season by earning his third career-win in the limited late model racing division saturday night at historic hickory (n.c.) motor speedway.

Davis, 15, who began the night on the outside pole, negotiated his no. 92 Levi strauss signature® chevrolet through the .363-mile, 36-lap oval to claim his third checkered flag in only his eighth start for joe gibbs racing.

"This has been a great start in my rookie year. Levi strauss signature, joe gibbs racing and drive for diversity® have given me the support to make my dream come true,” said davis, who recently completed his sophomore year at lake norman (n.c.) high school.

Drive for diversity® is an ethnic and gender minority driver and crew member development program that supports eight drivers in the nascar dodge weekly racing series and 12 crew members in the nascar busch series and nascar craftsman truck series during the 2006 season.

Joe gibbs racing team manager steve desouza added, “we continue to be impressed with marc’s performance. Marc, his crew chief, scott kilbury, and his team have clicked since day one. The entire team works well together and they all have a passion about what they are doing.

“Marc is a special person,” continued desouza. “He is a talented race car driver, but also has a true heart for community involvement. We give a lot of credit to marc’s dad, harry, as he has been instrumental in coaching marc on the track and in life.”

“The levi strauss signature brand is proud to support marc and congratulates him on his third win of the season,” said scott laporta, president, the levi strauss signature brand. “Marc is off to a tremendous start, and we wish him continued success throughout the remainder of the season.”

“Marc continues to possess a veteran’s poise and we are very excited about the remainder of marc’s 2006 season,” said bryan kryder, program director of the drive for diversity® program.

About the levi strauss signature® brand

With a rich heritage of quality casual clothing, levi strauss & co. Developed the levi strauss signature® brand. The levi strauss signature® brand is distributed in more than 10 countries worldwide and gives value-conscious consumers access to high-quality and fashionable clothing from a company and name they trust. The line includes a complete collection of clothing and accessories for all members of the family and is available at mass merchants nationwide.

Since 2004, the levi strauss signature® brand has been an official partner of the national association for stock car auto racing, inc. (Nascar) and the exclusive apparel sponsor for nascar nextel cup driver jimmie johnson. In 2005, the levi strauss signature® brand announced a partnership with the all-american soap box derby (aasbd) to serve as title sponsor of the premiere youth oriented racing league. Johnson is also the national spokesperson for the program.

Joe gibbs racing

Joe gibbs racing (jgr) is one of the premier organizations in nascar, currently fielding three nascar nextel cup series teams, three nascar busch series teams and a limited late model team.

Its driver lineup consists of tony stewart, denny hamlin and j.j. Yeley in nextel cup, hamlin and yeley in busch, and marc davis in the limited late model division. Development drivers also under contract to jgr are aric almirola in the nascar craftsman truck series, along with woody howard and joey logano, both of whom compete in the usar hooters pro cup series.

In partnership with the late reggie white, a hall of fame defensive end who played in the national football league, jgr formed the limited late model team as part of its diversity program. It is a grassroots stock car team that identifies and assists minorities with the desire and talent to make a career in motorsports.

Based in huntersville, n.c., and owned by joe gibbs – a three-time super bowl-winning coach, a member of the pro football hall of fame and current coach of the washington redskins – jgr has competed in nascar since 1992, winning three cup series championships and over 50 nascar races, including two brickyard 400s and the 1993 daytona 500.

Drive for diversity®

Drive for diversity® is an ethnic and gender minority driver and crew member development program created and managed by access marketing & communications, a charlotte-based multicultural marketing firm founded in 2003 by the radiate group and calhoun enterprises. In 2006, the program will support eight drivers in the nascar dodge weekly series and 12 crew members in the nascar busch series and nascar craftsman truck series. Drive for diversity® is an initial step in a long-term solution to diversify nascar’s participant and audience base. For more information, please visit www.drivefordiversity.com.


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