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Drive For Diversity Program

Drive For Diversity Program News
Drive For Diversity® Driver Marc Davis Returns To Victory Lane
May 2, 2006 - updated May 2nd, 2006 11:04am
Web posted by Kia Ervin

Charlotte, N.C. --

For Immediate Release:May 2, 2006

15-Year-0ld Rookie Earns Second Checkered Flag of Season for the Levi Strauss Signature® Brand, Takes Series Points Lead

Drive for Diversity® program rookie Marc Davis continued his impressive start to the 2006 season by earning his second career-win in the Limited Late Model division Saturday night at historic Hickory (N.C.) Motor Speedway.

Davis, 15, who began the night on the pole, negotiated his No. 92 Levi Strauss Signature® Chevrolet through the .363-mile, 36-lap oval to claim his second checkered flag in five weeks for Joe Gibbs Racing.

The Mitchelville, Md.-native won the season-opening Limited Late Model race at Hickory on March 25. The African-American driver now holds a six-point lead over his nearest pursuer, Matt DiBenedetto, in the series’ points standings.

"My crew gave me an awesome car," said Davis, just a few weeks away from finishing his sophomore year at Lake Norman High School in Mooresville, N.C. “It feels great to perform well each week and have such a great team and sponsor behind me.”

In a telephone call to his young driver, Joe Gibbs Racing President J.D. Gibbs congratulated Davis and his crew, and afterward said, "We’re pleased with Marc’s progress and have high expectations for him at JGR.”

“The Levi Strauss Signature brand is proud to support Marc and congratulates him on reaching victory lane for the second time this season, “ said Scott LaPorta, President, the Levi Strauss Signature brand. “Marc is a great competitor, a first-class young man and we are proud to partner with him.”

The rookie’s on-track success continues to pay dividends for the Drive for Diversity® Program. “Davis opened the 2006 season with a victory and has continued to race with great passion and determination,” said Bryan Kryder, Program Director of the Drive for Diversity® Program. “It has been a fun, action-filled season already with Marc and we wish him the best.”

Also present to support Davis was Drive for Diversity® driver mentor Wendell Scott, Jr., along with Drive for Diversity® drivers Chris Bristol and Jesus Hernandez, who participated in the NASCAR Dodge Weekly Series Late Model division race this past weekend at Hickory. Davis will continue his season at Hickory for the remainder of 2006.

About The Levi Strauss Signature® Brand

With a rich heritage of quality casual clothing, Levi Strauss & Co. developed the Levi Strauss Signature® brand. The Levi Strauss Signature® brand is distributed in more than 10 countries worldwide and gives value-conscious consumers access to high-quality and fashionable clothing from a company and name they trust. The line includes a complete collection of clothing and accessories for all members of the family and is available at mass merchants nationwide.

Since 2004, the Levi Strauss Signature® brand has been an official partner of the National Association for Stock Car Auto Racing, Inc. (NASCAR) and the exclusive apparel sponsor for NASCAR NEXTEL Cup driver Jimmie Johnson. In 2005, the Levi Strauss Signature® brand announced a partnership with the All-American Soap Box Derby (AASBD) to serve as title sponsor of the premiere youth oriented racing league. Johnson is also the national spokesperson for the program.

Joe Gibbs Racing

Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR, currently fielding three NASCAR NEXTEL Cup Series teams, three NASCAR Busch Series teams and a Limited Late Model team.

Its driver lineup consists of Tony Stewart, Denny Hamlin and J.J. Yeley in Nextel Cup, Hamlin and Yeley in Busch, and Marc Davis in the Limited Late Model division. Development drivers also under contract to JGR are Aric Almirola in the NASCAR Craftsman Truck Series, along with Woody Howard and Joey Logano, both of whom compete in the USAR Hooters Pro Cup Series.

In partnership with the late Reggie White, a Hall of Fame defensive end who played in the National Football League, JGR formed the Limited Late Model team as part of its diversity program. It is a grassroots stock car team that identifies and assists minorities with the desire and talent to make a career in motorsports.

Based in Huntersville, N.C., and owned by Joe Gibbs – a three-time Super Bowl-winning coach, a member of the Pro Football Hall of Fame and current coach of the Washington Redskins – JGR has competed in NASCAR since 1992, winning three Cup Series championships and over 50 NASCAR races, including two Brickyard 400s and the 1993 Daytona 500.

Drive for Diversity®

Drive for Diversity® is an ethnic and gender minority driver and crew member development program created and managed by Access Marketing & Communications, a Charlotte-based multicultural marketing firm founded in 2003 by The Radiate Group and Calhoun Enterprises. In 2006, the program will support eight drivers in the NASCAR Dodge Weekly Series and 12 crew members in the NASCAR Busch Series and NASCAR Craftsman Truck Series. Drive for Diversity® is an initial step in a long-term solution to further diversify NASCAR’s participant and audience base. For more information, please visit www.drivefordiversity.com.


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