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PFC to Present Invaluable Program to Young Racers at PRI
Nov 30, 2011 - updated Nov 30th, 2011 12:04pm
Web posted by Chris Hennecy

--

FOR IMMEDIATE RELEASE

 

Leading Career Development Firm and Performance Friction Brakes To Present Invaluable Program to Young Racers

(Clover, SC) November 30, 2011- Derek Daly, founder of the Derek Daly Academy (DDA) and Don Burgoon, President of Performance Friction Brakes, are pleased to announce a joint presentation taking place at the 2011 Performance Racing Industry Show (PRI) being held in Orlando, Florida from December 1-3. Daly will present his career development program titled “What If It’s You!” to all the young racers and their families in attendance. Performance Friction Brakes, already a part of the Road to Indy Program, is excited to partner with DDA and support the career development of upcoming racers.

 

“I’m energized to be presenting our “What If It’s You!” seminar at PRI with the support of Performance Friction,” comments Daly. “Parents make so many emotional decisions when it comes to their kids and racing. Our program brings together a very clear understanding of how a career is developed – not just a fast driver.” During the seminar DDA will unveil its new financial plan matrix in addition to clearly demonstrating how specific career development steps take drivers through the DDA X Factor model.

 

The “What If It’s You!” seminar will take place on Friday, December 2 from 3:15 PM to 5:00 PM off the main concourse of the Orlando Convention Center in Room S230D. The Seminar is open to all racers, managers, team managers, engineers and all parents. For those attending, there will be free gifts including copies of Derek’s book, Race to Win: How to Become the Complete Champion. Autographs will take place immediately after the seminar at the Performance Friction Brakes booth. "Performance Friction is proud to support the Derek Daly Academy “What If It's You!” Seminar at PRI," comments Don Burgoon, President of Performance Friction Brakes. "Developing the careers of upcoming racers is important for Performance Friction as seen in our support of several junior series. What DDA has put together might very well be a game changer for many young racers as they look to cement a career in motor racing. There is nothing more gratifying than watching the development of a racer. It is a garnered responsibility to support them.”

 

In 2008 Daly published his first book, Race to Win: How to Become the Complete Champion. The book outlines Daly’s ground breaking Champions Pyramid and introduces the concept of specific Talent Identification to the motorsports world. The foreword for this book was written by racing legend and long time friend Mario Andretti who went on to say: “Derek’s book teaches the lessons it took guys like me years to learn. Quite honestly, I believe the advice in this book resonates far beyond the racing industry.”

 

DDA is in the business of developing motorsports athletes through a unique system of vision alignment, driver profiling, environment management, financial planning and marketing development. This system, along with the Champions Pyramid, forms the structure that leads to the development of what is called the Complete Champion.

 

For more information on the Derek Daly Academy and the DDA Junior Program contact Jeff Grist at jeff@derekdalyacademy.com or 905.328.7458.

 

About Performance Friction

 

At Performance Friction, every employee has a "passion for the product." And it shows. PFC brakes are the top choice in motorsports, winning more championships than any other brake on the market and the company also makes application specific upgrades for hundreds of domestic and import models. PFC brakes are specified on more fleets nationwide including 40,000 police cars in North America. From NASCAR to emergency response vehicles, Performance Friction's mission is to deliver the absolute best brakes on the market.

To learn more about Performance Friction products visit www.performancefriction.com


Contacts:
Performance Friction Corp. (US)
Darrick Dong, Director of Motorsports, 803.222.2141 ext. 8128

Chris Hennecy, Marketing, 803.222.2141 ext. 8123


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